Deric White, a 68 -year-old London retiree, justfought Apple and won. He sued the company after he took his iPhone into a local Apple Store and, upon getting it back from servicing, discovered that employees had deleted everything on his phone without expecting him if he’d backed it up anywhere.
White asked for 5,000, and was gifted 2,000, which is approximately $3,000, the Evening Standard reported. Amazingly, he represented himself in court against the tech giant.
Though the man lost all of his contact data and photos, White and his wife was most perturbed about losing all the media from their 2014 honeymoon in Seychelles. He told the paper his favorite video was one of a tortoise pierce his hand. The dres took virtually 12 months to successfully quarrel, and in the end Apple was held responsible.
White apparently considers himself a modern-day hero, going up against a retail whale like Apple for “the common man.” He told the Evening Standard 😛 TAGEND
I did this for the common man. I would say to anybody who has got a gripe with Apple dont tell them boss you about and dismiss you…
Its not so much the money that I have won, but its the moral victory.
Apple is just a tremendous corporation and everyone said you cant win this, they said you cant take on Apple.
Its perfectly fabulous, its a stupendous victory .
White says he proposes on using the 1,200 in compensation( the other 800 was for costs of the clothing) for a vacation to Cornwall, UK. Apple did not respond to a request for note at press time.
Apple’s hires may well be negligent in not questioning White whether or not he’d backed up his phone, but human error happens even with tech funding, so it’s always good practice to back up your invention on a regular basis, both before you get to the retail store and even when nothing’s wrong with it. You never know when you could drop it in the toilet and lose everything.
You can back up your iPhone through iCloud or iTunes sync. Simply connect your invention to your computer, and you’ll be motivated to save everything. Just in case the Apple Store employees forget to remind you, it’s possible to rehabilitate all the data from your backup.
Illustration by Max Fleishman