Auto executives and psychoanalysts are fussing about how Trump will use the bully pulpit of its term of office and his Twitter account to try and force radical change
I like the car Im in now. Its a Chevrolet Suburban. Prepared in the USA, Donald Trump told the Detroit News last year when the then presidential hopeful was also invited to identify his favorite auto from his 100 -plus vehicle fleet that includes a scissor-door Lamborghini Diablo and a 1956 Rolls-Royce Silver Cloud.
For General Motors, Chevys owner, it was nice PR, the most recent in a series of promotions from the Trumps that reach back like a elongate limo to the Cadillac Trumps landlord father Fred used to pick up his payment checks. In the 1980 s Donald Trump even worked on building a Trump-branded Cadillac, terminated with VCR and paper shredder. The Trumps may be fans of the USs largest car manufacturer but GM, and the automotive industry in general, should have been more attention to the final sentence of his pre-election endorsement: Manufactured in the USA.
Trump reached out at the automotive industry last week like a drive-by shooter, firing off a series of enraged tweets about their outsourcing of US errands. Those tweets will be the hottest topic this week as Detroits annual vehicle jamboree, the North American International Auto Show, gets started. Its a chance for the industry to show off all its latest produces and for its executives to address the media about the future. Trumps blimp-like shadow is overhanging the happening as senior executives and specialists fuss about how this overtly interventionist chairman will use the bully pulpit of its term of office, and his Twitter history, to try and oblige a radical change in the way they do business.
Pretty much everybody is dreading being the subject of a tweet. Get drag out into the court of public opinion with almost no alerting is not something anybody wants to get participated with, said Kristin Dziczek, director of the industry, labor and economics group at the Michigan-based Center for Automotive Research( CAR ).