Auto executives and psychoanalysts are fretting about how Trump will use the bully pulpit of its term of office and his Twitter account to try and force radical change
I like the car Im in now. Its a Chevrolet Suburban. Cleared in the USA, Donald Trump told the Detroit News last year when the then presidential hopeful was asked to appoint his favorite automobile from his 100 -plus vehicle fleet that includes a scissor-door Lamborghini Diablo and a 1956 Rolls-Royce Silver Cloud.
For General Motor, Chevys owner, it was nice PR, the latest in a series of endorsements from the Trumps that contact back like a unfold limo to the Cadillac Trumps landlord father Fred used to pick up his lease checks. In the 1980 s Donald Trump even worked on building a Trump-branded Cadillac, complete with VCR and paper shredder. The Trumps may be followers of the USs largest car manufacturer but GM, and the car industry in general, should have been more attention to the last sentence of his pre-election endorsement: Induced in the USA.
Trump reached out at the automotive industry last week like a drive-by shooter, firing off a series of angry tweets about their outsourcing of US chores. Those tweets will be the hottest topic this week as Detroits annual gondola festivity, the North American International Auto Show, gets started. Its a chance for the industry to show off all its recent makes and for its administrations to address the media about the future. Trumps blimp-like darknes is overhanging the episode as senior executives and analysts fuss about how this overtly interventionist chairwoman will use the bully pulpit of its term of office, and his Twitter history, to try and oblige a radical change in the way they do business.
Pretty much everybody is dreading being the subject of a tweet. Get carried out into the court of public opinion with virtually no reminding is not something anybody wants to get hired with, said Kristin Dziczek, administrator of service industries, labor and financials group at the Michigan-based Center for Automotive Research( CAR ).