Auto executives and commentators are fussing about how Trump will use the bully pulpit of his office and his Twitter account to try and force radical change
I like the car Im in now. Its a Chevrolet Suburban. Obligated in the USA, Donald Trump told the Detroit News last year when the then presidential hopeful was also invited to call his favorite vehicle from his 100 -plus vehicle fleet that includes a scissor-door Lamborghini Diablo and a 1956 Rolls-Royce Silver Cloud.
For General Motor, Chevys owner, it was nice PR, the latest developments in a series of blurbs from the Trumps that contact back like a elongate limo to the Cadillac Trumps landlord father Fred used to pick up his lease checks. In the 1980 s Donald Trump even worked on improving a Trump-branded Cadillac, ended with VCR and paper shredder. The Trumps may be fans of the USs largest car manufacturer but GM, and the automotive industry in general, should have been paying more attention to the final sentence of his pre-election endorsement: Induced in the USA.
Trump reached out at the car industry last week like a drive-by shooter, firing off a series of angry tweets about their outsourcing of US professions. Those tweets will be the hottest topic the coming week as Detroits annual gondola celebration, the North American International Auto Show, gets started. Its a chance for the industry to show off all its recent produces and for its managers to address the media about the future. Trumps blimp-like darknes is overhanging the occasion as senior executives and analysts fuss about how this overtly interventionist chairwoman will use the bully pulpit of its term of office, and his Twitter account, to try and thrust a radical change in the way they do business.
Pretty much everybody is dreading being the subject of a tweet. Getting hauled out into the court of public opinion with virtually no reminding is not something anybody wants to get involved with, suggested Kristin Dziczek, head of the industry, labor and financials group at the Michigan-based Center for Automotive Research( CAR ).