Auto executives and specialists are fretting about how Trump will use the bully pulpit of its term of office and his Twitter account to try and force radical change
I like the car Im in now. Its a Chevrolet Suburban. Established in the USA, Donald Trump told the Detroit News last year when the then presidential hopeful was also invited to refer his favorite auto from his 100 -plus vehicle fleet that includes a scissor-door Lamborghini Diablo and a 1956 Rolls-Royce Silver Cloud.
For General Motors, Chevys owner, it was nice PR, the latest in a series of endorsements from the Trumps that contact back like a strain limo to the Cadillac Trumps landlord father Fred used to pick up his hire checks. In the 1980 s Donald Trump even worked on constructing a Trump-branded Cadillac, ended with VCR and paper shredder. The Trumps may be devotees of the USs largest car manufacturer but GM, and the automotive industry in general, “shouldve been” paying more attention to the final sentence of his pre-election endorsement: Stimulated in the USA.
Trump thumped out at the automotive industry last week like a drive-by shooter, firing off a series of furious tweets about their outsourcing of US jobs. Those tweets will be the hottest topic the coming week as Detroits annual vehicle celebration, the North American International Auto Show, goes started. Its an opportunity for the industry to show off all its recent products and for its administrations to address the media about the future. Trumps blimp-like shadow is overhanging the occasion as senior executives and analysts fuss about how this overtly interventionist chairman will use the bully pulpit of his office, and his Twitter note, to try and push a radical change in the way they do business.
Pretty much everybody is dreading being the subject of a tweet. Get hauled out into the court of public opinion with almost no informing is not something anybody wants to get engaged with, answered Kristin Dziczek, director of service industries, labor and financials group at the Michigan-based Center for Automotive Research( CAR ).