Auto executives and specialists are fretting about how Trump will use the bully pulpit of his office and his Twitter account to try and force radical change
I like the car Im in now. Its a Chevrolet Suburban. Established in the USA, Donald Trump told the Detroit News last year when the then presidential hopeful “ve been asked to” name his favorite automobile from his 100 -plus vehicle fleet that includes a scissor-door Lamborghini Diablo and a 1956 Rolls-Royce Silver Cloud.
For General Machine, Chevys owner, it was nice PR, the most recent in a series of endorsements from the Trumps that contact back like a pull limo to the Cadillac Trumps landlord father Fred to benefit from pick up his payment checks. In the 1980 s Donald Trump even worked on improving a Trump-branded Cadillac, complete with VCR and paper shredder. The Trumps may be love of the USs largest car manufacturer but GM, and the automotive industry in general, should have been more attention to the final sentence of his pre-election endorsement: Manufactured in the USA.
Trump smacked out at the automotive industry last week like a drive-by crap-shooter, firing off a series of enraged tweets about their outsourcing of US activities. Those tweets will be the hottest topic this week as Detroits annual automobile celebration, the North American International Auto Show, get started. Its a chance for the industry to show off all its recent commodities and for its executives to address the media about the future. Trumps blimp-like darknes is overhanging the contest as senior executives and psychoanalysts fuss about how this overtly interventionist chairperson will use the bully pulpit of his office, and his Twitter report, to try and troop a radical change in the way they do business.
Pretty much everybody is dreading being the subject of a tweet. Get hauled out into the court of public opinion with almost no counselling is not something anybody wants to get hired with, said Kristin Dziczek, chairman of the industry, labor and financials group at the Michigan-based Center for Automotive Research( CAR ).