Auto executives and specialists are fussing about how Trump will use the bully pulpit of his office and his Twitter account to try and force radical change
I like the car Im in now. Its a Chevrolet Suburban. Constituted in the USA, Donald Trump told the Detroit News last year when the then presidential hopeful was asked to identify his favorite gondola from his 100 -plus vehicle fleet that includes a scissor-door Lamborghini Diablo and a 1956 Rolls-Royce Silver Cloud.
For General Motors, Chevys owner, it was nice PR, the latest in a series of promotions from the Trumps that reach back like a stretch limo to the Cadillac Trumps landlord father Fred to benefit from pick up his lease checks. In the 1980 s Donald Trump even worked on building a Trump-branded Cadillac, ended with VCR and paper shredder. The Trumps may be followers of the USs largest “manufacturers ” but GM, and the automotive industry in general, should have been paying more attention to the final sentence of his pre-election endorsement: Drawn in the USA.
Trump touched out at the automotive industry last week like a drive-by shooter, firing off a series of enraged tweets about their outsourcing of US undertakings. Those tweets will be the most wonderful topic this week as Detroits annual auto festivity, the North American International Auto Show, gets started. Its a chance for the industry to show off all its recent produces and for its executives to address the media about the future. Trumps blimp-like darknes is overhanging the occasion as executives and analysts fuss about how this overtly interventionist chairwoman will use the bully pulpit of his office, and his Twitter note, to try and army a radical change in the way they do business.
Pretty much everybody is dreading being the subject of a tweet. Going carried out into the court of public opinion with virtually no informing is not something anybody are intending to get engaged with, said Kristin Dziczek, director of the industry, labor and financials group at the Michigan-based Center for Automotive Research( CAR ).