The Natural Cycles app, which came under scrutiny last year. Photograph: Danijela Froki/ Natural Cycles
As a contraceptive, the app claimed responsibility for 93% effective with” typical usage” and 98% effective with” perfect use “. This is comparable to 85% usual and 98% perfect for condoms, or 91% usual and 99% perfect for the pill, according to Planned Parenthood fleshes.
But last year, Natural Cycles’ effectiveness came under public scrutiny.
In January 2018, the Swedish Medical Products Agency( MPA) ranged a widely publicised investigation after Sodersjukhuset hospital in Stockholm reported that 37 Natural Cycles consumers had abortions in a four-month period. The MPA later confirmed that the pregnancies were in fact in line with the product’s failure rate, but questioned the company to” clarify possible risks of unwanted maternities” in the instructions and app.
In retrospect, Berglund says it is” not so strange that they heightened this alarm because it was 37 maternities out of 668 and of course if there’s a new product … However, what was a little bit strange was that they also went out with a press release about it .” She says “shes been” obtained their decision to include usual implement outages unusual.
In August, the Advertising Standards Authority in Britain ruled that a 2017 Facebook ad for Natural Cycles that included the terms” highly accurate” and” clinically measured” was misleading. This, Berglund declares, was a mistake:” It constructs no appreciation to talk about accuracy when it comes to contraception, you talk about effectiveness, so I think they’re completely right about that .”
When I ask about how she administers unwanted pregnancies of users personally, she seems genuinely stricken.” “Its certainly true it is” the downside of working with contraception, that it will never succeed to 100%, so there will always be these omission rates. And these 37 dames is not the first time I’ve dealt with unwanted pregnancy from Natural Cycles. We try to follow up with our customers on a monthly basis and I …” she takes a late sigh in.
Through an expel, she continues:” It’s always very difficult. You want to do something good and then you have a woman contacting you because it miscarried for her, it’s super tough .”
Users are encouraged to check their temperature at least five days a week as soon as they wake up and participate their message into the app to find out whether they’re on a “green”( not fertile) or “red”( fertile) period. It also has ” project teenage pregnancies” mode.
The most common reason for unwanted maternities, Berglund says, is beings not expending protection on red days. If beings expended it perfectly and exclusively on dark-green eras, she says the collapse proportion “couldve been” 0.5%( the 98%” perfect exploit” effectiveness charge takes into account condom failure ). The reason it is not 100% effective, she illustrates, is because sometimes their own bodies unexpectedly ovulates early, or there is a temperature rise that looks like ovulation but isn’t.
” My dream is if we could have a chip in the body that measures all hormones instantly ,” she says, moderately optimistically. While “its almost” possible on an academic rank, she interprets, it’s by no means imminent from a consumer perspective.
For now, though, her focus is on the US, where she says they plan to learn from their experiences in Europe. Berglund and her husband relocated from Stockholm to New York in September. So far, the response has been positive- from both the medical community and users. But of course, the birth control arena in the US comes with its own unique politics.
Women’s healthcare in America is a key political battleground for the Trump administration. It recently announced it will stop organisations that refer beings for abortions from receiving government funding and has attempted to restrict access to contraception.
” As a European scientist I’m of course more pro dedicating the women as much option as possible and giving them pick. I think that’s more the best thing to do ,” says Berglund, who describes herself as pro-choice.
But with Natural Cycles already working with Title X- a government scheme that funds reproductive healthcare to low-income Americans- to give free access to underprivileged women in New Hampshire, it seems that whether or not Berglund intends to, getting caught up in politics may be unavoidable.
How would she feel if her app was used by the Trump administration to disempower women by restricting access to other family planning methods?” Well, I haven’t seen that happening hitherto. If it would I would of course crusade that. But not yet .” The company does not, she says, share personal data.
Berglund says many pharmaceutical companies are cutting funding for women’s health. She hopes that the booming femtech manufacture( predicted to be valued at $50 bn by 2025) will be able to step in to replenish it with more concoctions by and for women.
And what about family planning solutions for men? Berglund plans to stick to women’s health for now, but said that he hoped that more male options in the future. Men, she says, have been resistant to putting up with the kinds of side-effects that wives know from hormonal contraception in studies, which doesn’t foster research.
” I think that’s very sad because, you are aware … why do we have to deal with it ?”
Having laboured in two typically male-dominated manufactures, physics and tech, Berglund says she has been luck to work among women( Natural Cycles’ faculty is 65% female and 35% male .) She guesses reaching those subjects more appealing to women in some circumstances could be as simple as reframing it. Women, she says, are often more interested in programming as a means to an end, whereas guys are more often interested in the technology itself.
Her daughter Alba, who is four, is already showing an interest in nature and the universe. When she is five, Berglund says she might start belief her about coding.